Interactive: To create two-dimensional reaction between the marketer and the market, helping marketers to understand and fast processing of market reaction
• High efficiency due to spread quickly, cost savings, the companies products and services can be marketed 24/24 during the day.
• Clarify segmented KH: each tool will apply to a different segment S, in accordance with the characteristics of each plan.
• The integration of converging technologies provide us with more options as at the same time can affect the plan by email, web, phone, SMS ...
In the process of building and brand development of each enterprise, in addition to traditional advertising media like TV, newspapers, magazines, the Internet plays an important role and is an effective means of saving in the build consumer awareness for a brand.
Marketing people can use all of the application site, to advertising, strengthening relations with the public, building online communities to create positive images for the brand.
Online Marketing Tools
Marketing through search engines (Search Engine Marketing-SEM)
Advanced rank and position of the site through the Seach engines, placing ads to attract viewers or appearing on the site are most noticeable.
Email Marketing
Provide information on products, services and collect feedback on products, customer service via email. You need to collect email addresses of potential customers or can be purchased.
Banner ads
This form of buying the site location outside the company to place the ad. This form of online marketing is evolving from traditional advertising methods is to place the ads in newspapers or magazines.
Online PR
It is written and published articles on current events noticeable on the company's internet system (newspapers, websites, forums ...)
Blog & Social Media
Is how to build blogs and share their comments or personal opinion, form the topics discussed on the forums as well as the activities introduced by the blogger to link to the product sites and services online.
Article marketing
Develop web content, writing and editing articles related to business activities of enterprises or share this article on the relevant website. This trend is expanding. Article marketing can bring a large number of hits to your site, and the article is good spread your brand to a larger mass public.