The online reputation management consists of two tasks: to monitor brand and react when necessary. Although sometimes the job of monitoring brand seems boring but it can help your company avoid potential disaster: someone mentioned your company name in an article misrepresent the nature of the company. In addition to defense, this job also helps you to participate in the discussion revolved around the issue of the company, which helped promote the company image to the outside more.
2009 is near ... and if not actively appearing online, you will lose valuable opportunities to the whole world to know the value of his company - through multiple channels such as newspapers, articlesblog, the information described in social networks, comment (comment), video and other media.
As people create and use content, your company name will spread throughout the network thanks to the people that you do not even know. Research company IDC has revealed the fact that other people write content about your company even more of what you write about their own companies.
Part of your brand is now in the hands of others, thus monitoring to keep the brand vital role before a small fire turned into a bushfire.
Do you know what others say about you?
If you want to know how to monitor the presence of his company and monitoring the company's brands are the lucky indeed. Here are 6 top tools can serve management plan online reputation of your company. These tools can be applied to products, the company brand or even your personal brand. Use them to search, locate and respond as necessary.
A. Google - Google.com / alerts
Two. Blog post - Technorati.com
3. Comment on the blog - backtype.com
4. Group discussion (discussion board) - boardtracker.com
Five. Twitter - search.switter.com
6. FriendFeed - friendfeed.com / search
You can use all six free tools for both management and marketing both his company's brand online.
You can not care for the reputation of their company online, but others are concerned. It is time to know what people are saying - and that response actions. The marketing for blog readers or the subjects of web companies will become smooth after you finish your homework on the 6 tools.